Hard Rock Hotel Holdings, LLC and HRHH IP, LLC entered into a license agreement with the Pueblo of Isleta which enables the Pueblo of Isleta to brand its newly expanded hotel and casino near Albuquerque, New Mexico under the Hard Rock Hotel & Casino name. Now, with music memorabilia from over 70,000 rock n’ roll icons, the collection is the largest and most valuable on the planet! With over 157 venues in more than 52 countries globally, including 12 Hotels/Casinos, Hard Rock has truly become a worldwide phenomenon. It all started with Eric Clapton’s red Fender. From a popular café, to a globally known brand, Hard Rock has changed the face of Rock n’ Roll forever. Albuquerque, NM (June, 2010) – In 1971, two shaggy, music loving Americans, Isaac Tigrett and Peter Morton opened up a diner in an old Rolls Royce dealership in London, England.